Welcome to the site for information about Simon Anholt

What is public diplomacy?

The idea of public diplomacy came about because in our modern age of instant global media, mass democracy and transparency, governments need to present their policies to entire populations, not just in private to other governments.

This fact has resulted in major changes in the way that foreign services are organised and staffed.

Some countries use the term 'public diplomacy' to describe the way that they present the whole country - its products, its culture and its people as well as its government's policies - to the outside world.

Public diplomacy is an important part of Simon Anholt's advisory work with many governments, and features prominently in his research and writings.